The free-search move from TinyFish is less a breakthrough than a signal: the retrieval layer for agents is commoditizing fast. The more valuable part of the piece is the cost framing — retrieval fees are pennies compared to token ingestion of fetched pages, so 'free search' actually saves an agent surprisingly little. That suggests the giveaway is a land-grab tactic: infrastructure vendors subsidize the entry point hoping to monetize downstream. For builders, the takeaway is that optimizing context — filtering, summarizing, caching — matters far more than haggling over API prices. Expect more free tiers as agent traffic becomes the new distribution battleground.