This reads less as a surprise than a confirmation of where the industry is heading: instead of paying publishers through licensing deals the way OpenAI has done, Meta appears to be writing itself permission into the fine print. The word 'associated' is doing heavy lifting here — a news outlet that merely uses Meta's business tools could find its whole site swept into the training corpus without a clear heads-up. On our reading, the real fight will be over opt-outs: if leaving is technically possible but commercially punishing for sites dependent on Meta traffic, consent becomes fiction. Expect legal pushback from publishers and, unfortunately, copycat terms from other platforms hungry for fresh, non-synthetic data.