Pennsylvania Require Labels
A sensible, if modest, piece of regulation — and a reminder that US AI governance is actually happening in statehouses while Congress stalls. Disclosure mandates are becoming the default first move for lawmakers who want to act on AI without touching model development itself.… more
The hard part starts now: thresholds like 'significantly modified' are vague, and enforcement across programmatic ad pipelines will be messy. In our view the bigger consequence is copycat legislation — expect a patchwork of state labeling rules that national advertisers will end up complying with by default. Whether a small disclaimer actually changes how people trust synthetic ads is a question this law conveniently leaves unanswered.
Pennsylvania will require labels on AI-generated ads
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by ar…
Source:
The Verge
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