Starbucks Wants Use AI
A small but telling data point: AI is quietly becoming standard plumbing in retail rather than a lab story. Starbucks is folding this into Niccol's turnaround plan, which is a bit ironic given his earlier 'back to human connection' pitch — the tension will be fun to watch.… more
We are skeptical that recognized customers and dynamic menus move the needle; the harder drive-thru problem is still getting the order right fast, where peers like Wendy's and Taco Bell already run AI pilots. Expect privacy grumbles once 'recognizing customers' means cameras tied to loyalty accounts.
Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday, Starbucks CEO Brian Niccol said the company is going to explore "experiences that recognize participating customers as they ar…
Source:
The Verge
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