Masley's logic is more coherent than the pushback suggests: if carbon pricing is politically stalled, social pressure becomes the remaining Pigouvian tool, and it should be applied proportionally to actual emissions. On our view the core claim holds — an AI query is noise next to a flight or a steak, so shaming ChatGPT users is misallocated enforcement. The catch is that social norms don't behave like taxes: they latch onto whatever is visible and trendy, which is exactly why AI became a shaming target despite its tiny individual footprint. The real lever is aggregate demand — data center siting, grid contracts, corporate procurement — not personal prompts. His 'side eyes as taxation' framing is witty, but it only works if the boos stay aimed at Hummers rather than homework help.